Focusing on health as well as reducing veterinary costs, Tracy were developing the world’s first self-learning pet wearable that would give your dog a voice by letting you know what it was doing, what it needed, and its health status at any given moment on your smartphone.
     I was responsible for the industrial design in close collaboration with the rest of the team and the “Tracy explorers”: enthusiastic dog owners that we consistently relied on for input and prototype testing. Tracy was critically acclaimed as one of Swedens hottest startups but was discontinued in 2018 and the product therefor unfortunately never made it to market.